SEO isn't a cost at the back
of the business. It's the front door.
Every day, people search for exactly what you sell. When they can't find you, they don't wait. They buy from whoever they could find, and nothing tells you it happened.
I've watched businesses do this brilliantly and badly, and the difference is never talent. It's whether they treat being findable as an afterthought or as the investment it is. Being found puts you in the room at the moment the buying decision happens.
I learned this inside some of
the biggest names in the country.
I'm Anil Sharma, a freelance SEO consultant with over a decade in search. My background is corporate: global financial services, housing and development, private healthcare. Different worlds, same lesson. The businesses that show up win, and the ones that don't never find out what they lost.
Big organisations pay serious money to be found. Small businesses get quietly outranked and outspent, not because they're worse at what they do, but because nobody is doing this work for them. That's the gap I left to close.
Three problems
I've helped solve.
Global financial services
The problem
People landed on the site and left without finding what they came for. Many didn't realise what they could access.
What changed
User testing and a full SEO audit showed where people got lost. The site started working the way customers think.
Housing & development
The problem
Thousands searching for homes and local areas, and the pages that should have answered them weren't ranking.
What changed
Content hubs around the gaps and rebuilt location pages around the questions buyers actually ask. The right people landed on the right pages.
Private healthcare
The problem
Patients have started asking AI before Google. A practice invisible in those answers doesn't exist to the people choosing one.
What changed
The AI and GEO strategy that puts a practice into AI answers. Visibility where the next generation of patients looks.
Small businesses, founders
and scale-ups.
The businesses without an agency floor or an in-house search team. You're brilliant at what you do, and invisible to the people searching for it. My job is to make you known and noticed online, so you win the business that's already out there looking for you, and compete with companies far bigger than you.
I bring the methods the big names pay for, in plain English, with the evidence to show it's working. You get a score, a fix list, and you watch the line move. No jargon, no open meters, no taking my word for it.
Let's make you the
business people find.
Start with the audit. I'll show you where you're winning, where you're exposed, and what it's worth. Risk-free: if you carry on, it comes off the price.